Putting Region on the MAAP
A visit to the official opening party of MAAP LaB London explores the cycling brand’s growth and its approach to retail and community and offers inspiration for Region Clothing’s next chapter.
The Cap Swap: Region Clothing meets Average Rob
A visit to the opening of La Patate in Leuven led to a meeting with Average Rob and Arno The Kid — and a memorable cap swap. A story about community, creativity and the unexpected connections that happen when people build something of their own.
The Region Origins Cap: Styled by Jana and Maya in the Canary Islands
Jana and Maya brought the Region Origins Cap to life, capturing the spirit of the collection through their unique style, creativity and the beautiful landscapes of the Canary Islands.
A Chance Encounter in Zurich
A spontaneous conversation at a café in Zurich led to an unexpected photoshoot with local Pilates instructor Anne Evard. What followed was a morning of creativity, storytelling and connection by the shores of Lake Zurich, capturing the Region Origins T-Shirt in one of Europe's most beautiful cities.
Postcards from Zurich
Postcards from Zurich follows a return trip to the city where the founder worked at Swiss sportswear brand On. Featuring photographs of the Region Origins T-Shirt captured around the city, it marks the beginning of a new series documenting places that inspire the brand.
Region Clothing: The Founder's Story (So Far)
From skateparks in Wiltshire and surfing holidays in Devon to London College of Fashion, Red Bull and beyond, discover the personal journey that shaped Region Clothing and the experiences that led to its return in 2026.
Region Origins: A Collaboration with Alice Constant
Learn the story behind the Region Origins T-Shirt and how a chance reconnection with French designer Alice Constant helped shape the first product of Region's relaunch, inspired by surf culture, coastal living and creative collaboration.
The Origins of Region: From a School Project to a Brand Reborn
Discover how a graphic design project created by a 15-year-old student evolved into an international clothing brand, and why, after almost a decade on hold, Region is returning with a renewed vision and fresh perspective.